LLC Marketing Manager

Job Description

In this role you will build marketing campaigns for HM Land Registry. You will work with our customers in migrating local authority regions to advise them of the features and benefits of the LLC Register Service. You will raise concerns, encourage adoption of the LLC register service and contribute to the continual development of the LLC Register. You will have responsibility for securing and increasing official search volumes in migrated local authority areas. You will support Early Engagement activity by engaging with local authorities identified to migrate their service and create bespoke plans and marketing campaigns to encourage them to commit to service migration.

Please see the attached job description for more information.

Responsibilities

To be successful in this role you will have experience of planning, managing and delivering marketing campaigns, including social media activity. You will have experience of gathering insight on customers and analysing data, making evidence based decisions to support programme aims. Through your strong track record of working effectively with a diverse set of stakeholders, you can build and maintain effective working relationships with stakeholders and colleagues at all grades and seniorities, both internally and externally. You can influence key stakeholders to adopt recommended approaches and move toward a common goal. You have proven written and verbal communication skills and are confident in speaking and presenting to audiences, externally and internally. You can quickly grasp and solve complex issues, considering other points of view and ensuring outcomes are realistic and achievable. You feel confident in challenging assumptions and clearly articulate your concerns and suggested solutions. You can prioritise your own work and understands how it interacts with the rest of the delivery team, whilst working at pace to a set of changing requirements and/or priorities.

Behaviours

We’ll assess you against these behaviours during the selection process:

  • Changing and Improving
  • Making Effective Decisions
  • Communicating and Influencing
  • Working Together
  • Delivering at Pace

Technical skills

We’ll assess you against these technical skills during the selection process:

  • Experience of planning, managing and delivering marketing campaigns, including social media activity.

Benefits

https://www.gov.uk/government/organisations/land-registry/about/recruitment#what-hm-land-registry-can-offer-you

Things you need to know

Security

Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Ability, Experience and Technical skills.
To apply you will need to complete the short application form and take the online Civil Service verbal Test. Ideally you should take the test by midday on 25th January 2021, to allow for the next stage of the application process:

Please complete the CV to include your work history.

Please complete the technical question (in no more than 250 words) as requested:

  • Experience of planning, managing and delivering marketing campaigns, including social media activity.

The personal statement section (in no more than 750 words) should demonstrate evidence of the below essential experience criteria within the job description:

1.Experience of gathering insight on customers and analysing data to make evidence based decisions to support programme aims.
2. A strong track record of working effectively with a diverse set of
stakeholders. Be able to build and maintain effective working relationships
with stakeholders and colleagues at all grades and seniorities, both internally and externally.
3.Ability to influence key stakeholders to adopt recommended approaches and move toward a common goal .

Please review your application form before clicking ‘submit’ – once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications – this is 11:55pm on the advertised date.

In the event of high volume of applications, we may sift on the technical question, Experience of planning, managing and delivering marketing campaigns, including social media activity.

The sift will be completed the week commencing 25th January 2021. If you are successful at the sift stage you will be invited to attend a blended interview, which will be carried out via a video link. Interviews will be held the week commencing the 8th February 2021.

The blended interview will include a presentation and will test the behaviours listed in the above job description, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don’t advertise which strengths are being tested.

The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.
https://www.gov.uk/government/publications/success-profiles

HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.

If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

If you would like further information about the use of your personal data, please click on the link below:

Nationality requirements

This job is broadly open to the following groups:

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants
Job contact :
Name : Leanne Wright
Email : Leanne.Wright@landregistry.gov.uk

Recruitment team :
Email : hrresourcingteam2@landregistry.gov.uk

Online test instructions

You should take the verbal test by midday on 25th January 2021, to allow for the next stage of the application process.

Further information

If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email hrresourcingteam2@landregistry.gov.uk in the first instance. If you are not satisfied with the response you receive from HM Land Registry then you may take your complaint to the Civil Service Commission: http://civilservicecommission.independent.gov.uk/making-complaint/

Attachments

LLC Marketing Manager Opens in new window(pdf, 138kB)