Brand Media Marketing Manager

Full TimePermanent
  • London, UK
  • Post Date: January 11, 2021
  • Apply Before: January 31, 2021
Job Description

This role is a crucial part of the Group Marketing team at a very exciting time for the AA brand, helping shape and grow our brand in the UK primarily from a media strategy and planning perspective with opportunities to also work across creative briefing and development for brand and product GTM.

What will I be doing?

  • Work closely with Senior Marketing Manager – Media to manage short to long term media strategy, planning and execution with our dedicated media agencies across brand (from broader campaigns to tactical product launches) and coordinating individual P&Ls as appropriate
  • Support delivery of all ATL media planning and execution across brand, DR and P&Ls as appropriate
  • As required, work with the other members of the brand team on creative campaign briefing, planning and execution from a brand and GTM product perspective
  • Ensure we are leading the way with brand media / creative both in efficiency and innovation
  • Support management of ongoing econometrics reporting and identify and support continual effectiveness and optimisation opportunities
  • Be a point person for media across the whole of the AA business – helping advise on media planning within P&Ls with an eye on how it ladders into the wider Group Marketing ambitions.
  • Supporting management of the AA’s offline media agencies and maintain close relationships with online media agencies
  • Support the Senior Marketing Manager on senior leadership requests from a media perspective – stepping up as appropriate to defend and showcase our brand media approach

What do I need?

Capability, Knowledge and Experience:

  • Extensive experience in media planning, strategy and management, across agency and ideally client side
  • Good understanding of brand planning with a focus on ATL performance and experience in direct response
  • Experience of forecasting and budget optimisation drawing on multiple data points including linear campaign reporting, econometrics modelling
  • Understanding of media buying, implementation management and trading dynamics in media market
  • Good experience of digital and/or below the line planning and effectiveness
  • Experience of creative campaign briefing / management desirable from brand and product GTM perspective
  • Good commercial instinct – ability to balance longer term thinking with shorter term tactical requirements
  • Experience of working with multiple stakeholders across a large, complex organisation, whether agency or client side
  • Experience with budget management
  • Excellent understanding of agency and agency management

Personal Characteristics:

  • Positive, proactive and keen to learn (both media and creative)
  • A love of brand marketing and media
  • Highly numerate and commercially savvy
  • Ability to build rapport and influence large range of stakeholders (upwards, sideways and into other areas of organisation)
  • Ability to own and lead the agenda, holding others to account
  • Clarity of thought, and ability to simplify complex decisions and situations
  • Resilient, robust and unflappable
  • Organised with a good attention to detail, prioritisation and time management
  • Good written and spoken communication skills

Additional Information

What else is expected of me?

Good conduct matters at the AA. It’s very important that you act with honesty & integrity, are respectful of others and have a consistent desire to do the right thing. Everyone at the AA lives these behaviours, so we are all able to support the delivery of good outcomes for our customers.