Media Officer

Application deadline date has been passed for this Job.
This job has been Expired
Job Description

As a Media Officer, you will deliver informative external communications to assist in the effective operation of DVSA’s services while promoting the agency’s vision, priorities and policies.

The successful candidate will provide a highly-responsive, reactive media handling capability, as well
as proactively creating and seeding stories, and developing quality ‘direct-to-consumer’ content
using digital and social media.

This role also ensures all communications activity is insight-driven and fully evaluated.


  • Draft quality press releases, press packs, and lines to take and issue within agreed protocols, working closely with colleagues at all levels from across the agency to gather information and obtain sign-off.
  • Respond in a timely manner to media requests and agree points of escalation. Provide media handling advice to agency spokespeople, provide briefing and lines to take and oversee filming opportunities/interviews.
  • Develop and nurture excellent relationships with journalists and contacts in all forms of media, to improve story placement and check progress. Review requests from media for DVSA involvement and collaboration in filming and programme production activity and make recommendations to Head of External Communications.
  • Work up ideas for stories and case studies that support communication and business/policy objectives; seeding stories strategically to showcase policy strategy and operational delivery.
  • Manage and contribute to the delivery of external communications campaigns and plans, working collaboratively with communications business partners and subject matter experts, ensuring an integrated approach.
  • Create quality publishable content, using appropriate digital channels to reach target audiences and ensuring that content meets accessibility and usability standards in accordance with the Government Digital Service (GDS) guidance.
  • Be an expert in GDS style requirements and Government Communications Service principles, share knowledge and promote them as best practice throughout DVSA Directorates and their teams, Directors, Senior Managers and the rest of the communications team.
  • Give advice and guidance to project personnel, subject matter experts, senior managers, SROs and Directors on social media usage at work in line with DVSA’s social media policy and strategy.
  • •engage with partners and stakeholders – including in online networks – to maximise reach and foster support.
  • Respond to short notice organisational deadlines and requirements where necessary.

For additional information, please see the candidate pack attached below.

About you

We are looking for someone with excellent communication skills and can deliver information and messages with impact.

Your written work is clear and easy to understand, written in plain English but is still creative, capturing the attention of the intended recipients.

You thrive working in a fast paced environment and can meet tight deadlines while ensuring the quality of your work is not compromised.

Building relationships with colleagues and stakeholders comes naturally to you, and you gain the trust and support with ease by being your authentic self.

Qualification Information

You will either already hold a professional qualification in communications (such as CIPR, PRCA or CIM) or have the relevant experience and willingness to work towards obtaining these qualifications.

About Us

The Driver and Vehicle Standards Agency (DVSA) helps everyone stay safe on Britain’s roads.
We do this by helping people through a lifetime of safe driving, helping them keep their vehicles safe to drive, and protecting them from unsafe drivers and vehicles.

Our work affects millions of people and thousands of businesses. Most importantly, our work saves lives.

We’re an innovative organisation that values professional expertise. We invest in our people and champion inclusive and diverse teams. And we make sure colleagues have the skills to meet the needs of Britain’s road users.

If you would like to read more about the great opportunities and benefits of working at DVSA visit our Careers website.

Diversity: Our vision is to support and develop everyone who chooses to work for us. We care deeply about diversity and equality. And we create a positive culture that’s friendly, welcoming, respectful and full of opportunities for professional and personal development.


We’ll assess you against these behaviours during the selection process:

  • Seeing the Big Picture
  • Delivering at Pace
  • Making Effective Decisions
  • Communicating and Influencing

Technical skills

We’ll assess you against these technical skills during the selection process:

  • Government Communication Professional Competency Framework – IDEAS
  • Government Communication Professional Competency Framework – IMPLEMENTATION


Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, attractive pension options, flexible working, inclusive working environments and much more to support a healthy work/life balance.

To learn more about life as an employee of the DVSA visit our Careers website.

Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.
We are closely monitoring the situation regarding the coronavirus, and will be following central Government advice as it is issued. There is therefore a risk that recruitment to this post may be subject to change at short notice. In addition, where appropriate, you may be invited to attend a video interview.

Please continue to follow the application process as normal and ensure that you check your emails regularly as all updates from us will be sent to you this way.

The Civil Service Nationality Rules has been updated following the United Kingdom’s exit from the European Union. The new rules will come into effect on 1st January 2021. We urge people from the EU, European Economic Area and Switzerland to be familiar with the updated Nationality rules prior to applying for this role.

The sift is due to take place from 16th February 2021.

Interviews/assessments are likely to be held from w/c 1st March 2021.

This interview could be conducted via a video interview, details of which will be provided to you should you be selected for interview.

We’ll try to meet the dates we’ve set out in the advert. But there may be occasions when these dates will change. We’ll give you plenty of notice of any important dates.

How to Apply

Please tailor your CV and Personal Statement to evidence the following :

  • good verbal and written communication skills
  • the ability to write clearly and simply, using plain English
  • a practical understanding of how print, broadcast and digital media work, including the media cycle, circulation and deadlines
  •  experience of working with the media, including digital and social media
  • negotiation and persuasion skills; ability to build alliances to make a case
  • the ability to work under pressure to meet tight deadlines
  • a practical understanding of emerging digital services, tools and trends, including techniques for optimising digital content

Please use the below link to access the Government Communication Professional Competency Framework – view the framework.

We’ve designed the selection process specifically for this role. So your assessment could include:

  • an interview
  • an interview with one or more exercises
  • a full day of activities including interactive, written and timed exercises

You’re encouraged to become familiar with the candidate pack, as you may be assessed against any of the criteria recorded within.

Please see attached candidate notes for further information about our recruitment process.

The Department for Transport recruits using Success Profiles. For each role, we consider what you need to demonstrate to be successful.

This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.

You can read more about Success Profiles here visit our Careers website.

Further Information

To learn more about applying for a role within the Department for Transport, visit the Application Process page of our Careers website.

Before submitting your application, we encourage you to visit our Things You Need to Know page for further information about applying for a role within the Department for Transport and the Civil Service.

Throughout this job advert there are links to the DfT Careers website, which provides you further information to support your application. Should you be unable to access the information on our website, please email for assistance.

Feedback will only be provided if you attend an interview or assessment.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UKs
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with (or eligible for) status under the European Union Settlement Scheme (EUSS)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name : Hugo Biggs
Email :

Recruitment team :
Email :

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact Government Recruitment Services via email: If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Click here ( to visit Civil Service Commission

Attachments: Candidate Notes