Lead Service Designer

Application deadline date has been passed for this Job.
This job has been Expired
Full Time Part Time Permanent
  • Post Date: September 20, 2021
Job Description

As a Lead Service Designer, your job will be to work with skilled multi-disciplinary teams to design, prototype and build excellent public services. You will create multi-channel services that are user-centred, equitable, sustainable and accessible, that are simple enough for everyone to use across any device, browser or platform.

As part of this role, you will help identify and fix some of the toughest problems in public infrastructure with a main focus on the design of services at scale. You will help HM Land Registry to transform the way it delivers services, so that they’re more efficient, simpler, faster and easier to use.

In line with current government guidance, the role will initially be home based so an induction and training will be carried out remotely, with full support from the team.


To meet the requirements of this role, you will have relevant work experience, a degree or further education in a related discipline, including interaction, service and digital design. You will have experience of leading design work across a product/service lifecycle; including working within multi-disciplinary teams and been responsible for designing products and services across various touchpoints and audiences, communicating progress and leading, coaching and mentoring other designers.

You will be able to demonstrate your experience of working within given constraints and that you are able to challenge constraints that can be changed. You will have previously led a team of designers and have proven experience of setting direction of UCD work in a project or programme, including managing complex design projects and timelines.

In addition, you will have proven experience of understanding users and the difference between user-needs and user-wants, and have worked on projects where you had to drive and promote a user centred approach. You will have a community focused mindset and you are able to effectively articulate design decisions and direction to stakeholders. Experience of delivering work to large groups of stakeholders is essential.

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable.

For more information about the role, please see the attached job description.


We’ll assess you against these behaviours during the selection process:

  • Leadership
  • Seeing the Big Picture
  • Communicating and Influencing
  • Making Effective Decisions


HM Land Registry offers very competitive terms, conditions and benefits. We provide excellent opportunities for career progression, training and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible working – exactly what you would expect from a progressive employer.

HM Land Registry is a great place to work, where difference is celebrated. We’re committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.

Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan. Our current focus is to encourage people from under-represented groups into management and leadership roles, especially people with disabilities, women and ethnic minority colleagues.


Things you need to know


Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths and Experience.

Please cut and paste an anonymous CV into the online application form when prompted and include your qualifications, career history, skills and experience. The statement of suitability section (in no more than 750 words) should be used to provide details of how you meet the essential experience criteria listed on the Job Description below:

• Leading design work across a product/service lifecycle
• Understanding constraints
• Design Leadership

Please keep in mind that we are looking for real examples of things that you have done, not just the theory or best practice of good user centred design. You can talk about your experiences whether they’re relating to your work, your home life, side projects, or other activities you undertake. We want to hear about you, and what you’ve done.

The sift will take place shortly after the closing date. If successful at the shortlisting stage, you will be invited to attend a virtual, blended interview including a pre-prepared presentation exercise which will be conducted as a video interview week commencing 1 November 2021.

The blended interview will test the behaviours listed in the job description, as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we don’t advertise which strengths are being tested.

Candidates may refer to notes within their video interview but they should be used as a prompt only.

Please review your application form before clicking ‘submit’ – once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications – this is 11:55pm on the advertised date.

HMLR is accredited to the Disability Confidence Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.

If any candidate requires the panel to consider a reasonable adjustment or there is anything else they would like the panel to take into consideration they are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

If you would like further information about the use of your personal data, please click on the link below:

Job Applicant Personal Information

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Apply and further information

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :
Name :
Laura Yarrow
Email :
Laura.Yarrow@landregistry.gov.ukRecruitment team :
Email :

Further information

If you feel your application has not been treated in accordance to the Recruitment Principles and you wish to make a complaint, please email hrresourcingteam2@landregistry.gov.uk in the first instance. If you are not satisfied with the response you receive from HM Land Registry then you may take your complaint to the Civil Service Commission: http://civilservicecommission.independent.gov.uk/making-complaint/