Digital Analyst

Application deadline date has been passed for this Job.
This job has been Expired
Job Description

Working with the Digital Analytics Manager and colleagues in the wider digital team, this role will provide data, reporting and analysis which illustrates a full picture of the performance across digital assets, channels and marketing activity.

The Digital Analyst will work with colleagues to identify opportunities to improve campaign performance, self-service utilisation, and the use of digital services and content.

What will I be doing?

  • Provide accurate data, reporting and access to data & reporting for business users
  • Support digital and technology development teams to ensure data capture, reporting and integration into data warehouses and analytics is delivered.
  • Deliver and support daily, weekly and monthly reporting requirements across the digital team and business users – not simply delivering data, but also providing insight & suggestions for improvement
  • Deliver change to existing systems, processes, reporting and analysis
  • Perform analysis on the data & reporting in order to drive customer and business insight in order to improve performance and results, in particular across:
  • Sales channels – including search, display, email, and affiliates
  • Self-service channels – which are being developed, incl. Pega iFrame
  • Digital Service and Content – including the AA App as well as key website content
  • Stay up-to-date with industry developments, best practices, consumer experience research and new technologies and propose & deliver opportunities for improvement working with internal and external stakeholders

What do I need?

Capability, Knowledge and Experience:

  • Background in digital data & analytics with hands-on attitude & ability to deliver
  • Experience of developing reporting and demonstrable success in taking this reporting and producing analysis that informs business decisions (e.g. budget efficiencies, improved sales performance, etc.)
  • Knowledge of digital (web, app, other), best practice design and technical understanding an advantage
  • Day-to-day experience of reporting in Google Analytics
  • Experience and knowledge of Google Firebase mobile and web platform
  • Experience of Big Query would be an advantage
  • Experience of creating automated reporting / dashboards
  • Experience of contributing to CRO initiatives
  • Demonstrable data analysis capabilities
  • Experience of digital transformation projects or site migrations an advantage
  • The ability to work across multiple projects to deadline concurrently
  • MS Office – Excel, Word, PowerPoint, Outlook
  • Experience of tag management systems, would also be an advantage.

Education and Qualifications:

  • University education to a high standard preferred, but not required
  • Professional qualifications / certification an advantage, but not required

Personal Characteristics:

  • Self-starter that works well in teams
  • Approachable for internal & external customers, and able to work across a variety of stakeholders
  • Ability to talk to non-digital colleagues about data & analytics in a language they’ll understand
  • Ability to build strong relationships across a variety of teams
  • Ability to communicate in a clear and effective manner, both in written & verbal form
  • Ability to work to deadlines across a number of concurrent initiatives

Additional Information

What else is expected of me?

Good conduct matters at the AA. It’s very important that you act with honesty & integrity, are respectful of others and have a consistent desire to do the right thing. Everyone at the AA lives these behaviours, so we are all able to support the delivery of good outcomes for our customers.